Speaker one-sheet / Sam Gaddis
Keynote or executive session
Flagship talk
What Should Your Company Own?
How CEOs keep control of their data, economics, and operating leverage as AI moves into the core of the company.

- Format
- Keynote or executive briefing
- Length
- 30 minutes plus guided Q&A
- Designed for
- CEOs, presidents, portfolio leaders, and senior operating teams
The question
What should your company own, build, or replace?
Every CEO is being pushed to produce an AI strategy. The harder question is where the company should depend on a vendor and where it should control its own data, workflows, software, and institutional knowledge. This session gives leaders a practical way to make those choices without pretending the technology has stopped moving.
Main example
The company AI stack, mapped layer by layer.
I walk through a prepared company case and show how costs and risks change across models, data, workflows, and software. The map makes clear where vendor dependence creates a real problem.
What people take home
The Ownership Field Kit
- 01
Map the five layers of the company AI stack and decide where control matters most.
- 02
Separate reversible vendor choices from dependencies that become expensive to unwind.
- 03
Set a 90-day sequence for one owned capability without freezing the company into a grand plan.